The entertainment industry has been fundamentally transformed by the digital revolution. Music professionals and festival organizers face new challenges and are able to exploit new opportunities.
The DJ, event or festival is a network. Content is the driving force that connects the DJ, event or festival to fans and clients. Data are the additional economic value.
You, the DJ, the manager and the event or festival producer, must address the context of the digital domain.
Artist and event producers must take control of their future. They have to understand intellectual property rights, including copyrights, patents and hallmarks that protect their assets.
This chapter will discuss the internet ecosystem. What is its role? And what does it entail for the EDM industry?
What is the (new) business model of the entertainment and music industry? What does this entail? What is the artist’s value proposition in the world of EDM?