When do you reach the status of digital maturity? And how do you, the DJ and the event producer, transform your organization into a digitally mature business venture?
The entertainment business is shifting from analog to digital; it is a digital industry in a digital economy with analog facets like performances, events and festivals.
The right to exist of every company is based on the product life cycle. Each product has a life path, which consists of a growing phase and a phase of decreasing growth.