The entertainment industry has been fundamentally transformed by the digital revolution and the COVID-19 pandemic. Music professionals and festival organizers face new challenges.
The DJ, event or festival is a network. Content is the driving force that connects the DJ, event or festival to fans and clients. Data are the additional economic value.
You, the DJ, the manager and the event or festival producer, must address the context of the digital domain.
Artist and event producers must take control of their future. They have to understand intellectual property rights, including copyrights, patents and hallmarks that protect their assets.
The entertainment business is shifting from analog to digital; it is a digital industry in a digital economy with analog facets like performances, events and festivals.